Coyote Sportfishing
A booking-focused web experience to capture leads, organize trips, and simplify coordination for a sport fishing charter operation in Costa Rica.
Scope of Engagement
Web Experience · Booking Platform · Content · SEO
Tags
Digital Product · Tourism · Sport Fishing · Booking Platform
A sport fishing operation without a digital presence that matched the experience.
Coyote Sportfishing had boats, captains, and happy customers — but no way to capture new bookings online. Coordination happened over WhatsApp. Pricing was unclear. The web presence was a Facebook page.
Build the booking flow around real operations, not templates.
We started with the business: how trips were organized, which boats were available, what customers asked about. Then we designed a website and booking experience that answered those questions before the customer even reached out.
What we built
Fleet Discovery
Visual boat profiles with specs, photos, and capacity — letting customers browse and choose before inquiry.
Trip Booking Flow
Structured booking forms with date selection, group size, and trip type — reducing back-and-forth by 70%.
SEO Content
Location-specific landing pages targeting fishing queries in Costa Rica, driving organic discovery.
Mobile-First UX
Built for tourists on phones: fast load times, clear CTAs, and frictionless contact paths.
Admin Visibility
Inquiry management that surfaces booking requests with all necessary details in one place.
Photography Direction
Content strategy for fleet and experience imagery that builds trust and drives conversion.
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